Brian Carroll – Medium

Featured Book

Lead Generation for the Complex Sale

Lead Generation for the Complex Sale

Lead Generation for the Complex Sale arms you with a sophisticated multimodal approach to generating highly profitable leads.

2006

Stories

Brian Carroll

4 ways to adopt human-centered marketing and get better results

8 min readJun 10, 2021

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4 ways to adopt human-centered marketing and get better results

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Brian Carroll

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

9 min readMay 24, 2021

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Lead Nurturing: 5 Useful Tactics to Get More Opportunities

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Brian Carroll

4 step lead generation analysis to optimize sales conversion

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB…

3 min readMay 23, 2021

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4 step lead generation analysis to optimize sales conversion

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Brian Carroll

We stopped trying to convince customers and got triple the results

One small thing changed my B2B marketing work in a big way.

7 min readJul 23, 2019

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We stopped trying to convince customers and got triple the results

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Brian Carroll

We stopped trying to convince people and got double the results

A small thing changed my work in a big way by using empathy.

7 min readJun 27, 2019

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We stopped trying to convince people and got double the results

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Brian Carroll

Why giving away your best ideas gives you an edge

I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and driving growth.

4 min readMay 14, 2019

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Why giving away your best ideas gives you an edge

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Brian Carroll

The downside of sales hustle and automation

To drive growth, the mandate for sales organizations is to make more calls, send more cold emails.

5 min readFeb 28, 2018

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The downside of sales hustle and automation

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Brian Carroll

How to deal with change and be a better marketer

As marketers, we deal with a lot of change. Seriously.

5 min readAug 19, 2017

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How to deal with change and be a better marketer

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Brian Carroll

Brian Carroll

Book Author

CEO and founder of @markempa and @b2bleadblog, empathy and B2B marketing speaker, author, blogger, coach/advisor, husband of @asvdw, and Dad to three daughters

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